International Promotion of the Phu Quoc Ridgeback Dog
There is a little known fact about Vietnam that most people, from foreigners visiting or living within Vietnam and including many Vietnamese people, have not heard of the rare and amazing Phu Quoc Island Ridgeback dog breed. I made this discovery while living in Vietnam.
It was a delightful discovery of Vietnam, as I never heard of this type of dog breed. I am still very surprised that many Vietnamese people, even pet lovers, are not aware or know very little of this dog.
I moved to Vietnam about four years ago from Canada. I have since married a wonderful Vietnamese woman and I can honestly say being married and living in Vietnam has been the most joyous part of my life. My wife and I also share a passion for pets. We have a total of seven pets, 5 cats and 2 dogs and one of these dogs is a young female Phu Quoc dog.
A primitive dog breed with its origins from Phu Quoc Island in southern Vietnam, the origins of this breed is unknown. There is two theories, one, the dog belongs to the Canis Lupus Dingo group. The most popular example of this family of dogs is the Australian Dingo. The other theory is that the dog is an ancestor of the Hottentot Hunting Dog found in the Zimbabwe region of Africa; hence the breeding of the Rhodesian Ridgeback. It is said that this crossed breed was brought back to Phu Quoc Island through trade between Africa and Asia, where the Phu Quoc dog developed its unique character in isolation.
These are just theories and I am not sure any one will know the origins of the Phu Quoc dog.
Further with my story, one compliment of Vietnam that you hear many times from foreigners is that Vietnamese people are considered very friendly. Before I moved to Vietnam I met many Vietnamese people in Canada, some are still very good friends, and the first quality I noticed about Vietnamese people is their friendliness.
And so now, the native dog of Vietnam is also gaining a reputation as being friendly and likable. I believe dog owners worldwide would love to own a dog like this in their own homes.
I named my Phu Quoc dog, Thunder, because of her sharp, loud bark. The first time I heard our young dog find her voice the sound was loud like thunder from any storm that occurs during the rainy season here in Vietnam. However, this dog does not bark much, I like this quality a lot, and only barks when strangers approach the house.
Thunder was never clumsy like some puppies are, she was strong on her feet and showed natural hunting techniques at an early age. Nose to the ground, moving around quickly trying to chase everything. The uncanny part is that she always knew where she was, where the cats were and where her very mild mannered canine companion was – my other dog, that we call Canada. She is faster than our cats, outthinks them, overwhelms them, confuses them while calmly keeping balance and control on those long, slender legs of hers.
These dogs are high energy, never placid, very playful and so smart. I really like the Phu Quoc dog’s appearance. A medium sized dog with powerful slender legs, a straight back, a broad chest with stomach tucked in tight. Their body proportions are very elegant. A European dog breeder years ago produced drawings using geometric proportions of the dog’s stance that produced a perfect square and other pleasing shapes. They have a curious tail that curls upward, and of course, the most unique feature is the ridge along their back. From my understanding, Phu Quoc dogs have only one ridge shape, this shape resembles an arrow, sometimes a sword. The ridge along my dog looks like a sword; a symbol of strength, honor and virtue. And I can tell you from experience that this dog has all these qualities.
Making the Phu Quoc Dog a National Animal Symbol of Vietnam
Vietnam should be very proud of having such a wonderful dog breed for their very own. I like to make a suggestion that this dog become a national animal symbol of Vietnam, like other countries have done that represent their national characteristics, for example, the Bald Eagle in the USA, the Beaver in Canada and the Panda Bear in China.
There is an annual Phu Quoc Dog Show hosted by the Vietnam Kennel Club (VKC), Vietnamese people should show their support for the Phu Quoc dog and attend this event. This same Vietnam Kennel Club is also petitioning the Federation Cynologique Internationale (FCI), an influential dog association based in France, to recognize the Phu Quoc Ridgeback dog breed as one of the few canine species native to Vietnam. They have my support, as I would like to see the Phu Quoc dog become popular with dog lovers worldwide. I would also like to see more research and studies, maybe some clever marketing to create awareness and support this dog within Vietnam and around the world.
Here are my suggestions for the international promotion of the Phu Quoc Dog:
International Marketing Campaigns.
All marketing and promotional campaigns should be in conducted English. There is almost no authorative source of information about this dog in English. Currently, there is a lot of misinformation about this dog breed in English, and Vietnamese. Professional market research should be implemented with all facts checked for accuracy. Content marketing campaigns can then be created from this research and published in websites, printed and digital books, custom printed and digital magazines to promote the Phu Quoc dog to foreign dog lovers worldwide.
Testimonials from Oversea Phu Quoc Dog Owners.
A search for existing owners of Phu Quoc dogs in foreign countries can be created to locate, contact and interview them about their ownership experiences. We should ask them about their dogs adaptability to their new environment? Can they survive without getting ill in cold climate countries? How about their temperament and behavior in their new countries? Do they like children? Most dog owners have this misunderstanding that these dogs are too wild and not balanced to bring into western homes. The information from these pet owners can be very important in promoting the Phu Quoc dog internationally.
Promote the Phu Quoc Dog to Professionals in the Global Pet Industry.
There are many influential international pet publication publishers, editors and writers, pet bloggers, dog breeders, pet food company representatives and many other pet professionals who can be contacted and sent press releases and other supporting information to introduce the Phu Quoc Dog. Stories, articles, photos and even video created by these pet industry influencers would immediately create interest and demand for the Phu Quoc dog worldwide.
Note: A translated version of this story was printed in the Sunday Edition (Sept 23rd) of the Tuoi Tre newspaper.