Me Thu Cung (‘passion for pets’ translated from Vietnamese), Vietnam’s first and only pet magazine will be publishing a premiere print issue in April 2016, with a total of six issues, in print and digital, per year. After creating 7 successful, bilingual (Vietnamese and English) digital issues we plan to increase our readership from those that have never read, have problems reading online or never intend on reading a issue online. If you are not yet doing pet business in Vietnam and thinking of so in the future this is fantastic, first-mover advertising opportunity to connect to dramatically growing pet ownership markets in Vietnam.
Here are a few highlights of pet ownership and the pet industry in Vietnam…
2014 was a seminal year for the Pet Industry in Vietnam showcasing the first annual Animal Welfare Conference, the first bi-annual International Dog Show and the very first pet magazine published in Vietnam.
Pet MagazineThe first issue of Me Thu Cung was digitally published in March 2014. It was the first time a media dedicated to dog, cat, fish and bird ownership and the pet industry in Vietnam appeared.
Animal Welfare ConferenceThe first ever conference for animal welfare of small companion animals, livestock and wildlife was help in September in the historic Continental Hotel in downtown Saigon.
International Dog ShowThe first bi-annual dog show competition was held in October 2014. The largest audience and amount of sponsors attended far exceeding previous dogs shows in Vietnam.
Populations of the Major Urban Regions of Vietnam (2014)
Current population of Vietnam is 93 million (2015) with 30% urban and 70% rural areas (urbanization quickly growing along a middle class)
From virtually no pet retail industry in 2007 in Vietnam, to the appearance of the first commercial ‘small companion’ clinic in 2003 in Hanoi, to the first known pet retail shop opening in Saigon in 2006, the 3 major urban areas of Saigon, Hanoi and Da Nang have experienced a boom in pet retail and pet care services in the past 5 years.
Estimations of Pet Retail (pet shops, pet accommodations, grooming & spas, pet cafes and dog trainers) and Vet Clinics (private and commercial) found in the major cities of Vietnam: Saigon, Hanoi and Da Nang (2016)
Estimations of Pets per Household in Vietnam (2013) Source: EuroMonitor
Fish (In Tanks and Ponds)
If you would like to receive a Media Kit and Rate Card 2016 for Me Thu Cung, the only pet magazine in Vietnam, which is filled with details on Readership Profiles, Circulation & Distribution, Editorial Content, 10 Reasons to Advertise in Me Thu Cung, Advertisement Rates, Technical & Design Specifications, and General Terms and Conditions, please complete and send this form. Thank you!